The charity-supporting digital distribution service and game publisher Humble Bundle was acquired by IGN the American video game and entertainment media company on October 13th. Rosen and fellow co-founder John Graham founded Humble Bundle in 2010 and launched the very first Humble Indie Bundle — a pay-what-you-want package of Aquaria, Gish, Lugaru HD, Penumbra: Overture, Samorost 2 and World of Goo — in May of that year. Humble Bundle has since come a long way and now has a digital storefront, the Humble Store; a monthly subscription service, Humble Monthly; and a game publishing business.
“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity,” said Jeffrey Rosen, CEO, and co-founder of Humble Bundle, in a blog post. “I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”
Gamasutra in a statement said “(Humble Bundle) will continue to operate independently in the wake of the acquisition” with “some degree of support from IGN […] in terms of accelerating growth and raising more money for charity.”